About the Role & Team

The Audience Development Specialist will be responsible for building, maintaining, and improving audience databases to support event recruitment across North America. This includes identifying the right audience profiles based on event criteria, sourcing new contact data, cleaning and validating existing records, and supporting outreach efforts to maximize registrations and attendance. This role requires strong research skills, data accuracy, attention to detail, and the ability to work closely with event, marketing, and audience development teams.

What You'll Do

Audience Recruitment & Event Support

• Identify and recruit the right audience for North America events — webinars, virtual events, conferences, roundtables, and custom programs — based on job titles, industries, geographies, and other target criteria.
• Reach that audience through approved channels (email, phone, LinkedIn) and partner with internal stakeholders to align on event requirements and priorities.

Reporting & Collaboration

• Track recruitment progress and database updates, and share simple reports on sourcing activity, invitation coverage, and campaign readiness.
• Collaborate with the Audience Development Manager and relevant internal teams, sharing feedback and insights to refine future targeting.
• Send confirmation and decline emails to registrants, manage registration lists, and support additional event formats such as 1:1 meetings and lunch & dinner events.

What You Bring

• Experience in outbound calling, telecalling, telesales, or customer outreach (BPO/call centre or similar), comfortable with a high volume of calls and a persuasive, professional tone.
• Ability to research and source contacts online using LinkedIn, Google, or similar platforms.
• Strong attention to detail, with a focus on data accuracy and record hygiene.
• Good written and verbal communication skills in English — able to send clear follow-up emails and messages.
• Proficient in MS Excel or Google Sheets for data entry, list management, tracking, and reporting.
• Experience with CRM systems or contact management platforms is an advantage.
• Prior exposure to B2B environments, events, or professional audiences is a plus but not required.

Why This Role Stands Out
At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.