IDC is seeking a Market Research Analyst, Consumer to join the Consumer Devices team in Brazil.

As the leader of a vital research product in Brazil, you will be able to talk and generate influence with the most important executives of some of the most relevant tech companies. In addition, you will be the center of local knowledge for other IDC folks, global clients, and even journalists interested in a deep dive into the local Brazilian market dynamics and future trends.
This person will handle monthly reports and custom projects in addition to the regular quarterly reports, which are the local part of the global report. Working mostly in studies of Mobile Phones, Wearables and AR/VR.

Why IDC?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.

Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.

This role utilizes a hybrid work environment. Greater Sao Paulo is preferred, and other locations within Brazil are acceptable. 

Recruitment Fraud Notice: IDG/IDC would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.

• Conduct primary market research to gather and analyze data for consumer devices sales, trends, and market conditions.
• Monitor and evaluate competitor products, pricing strategies, and market positioning.
• Ensure the timely and accurate delivery of all program deliverables.
• Prepare detailed reports and presentations to communicate findings to stakeholders.
• Design and implement surveys to collect primary data from consumers.
• Utilize statistical methods and tools to interpret complex data sets and generate actionable insights.
• Develop market forecasts and predictive models to anticipate future trends and consumer behavior.
• Maintain and update databases with relevant market data and research findings.
• Collaborate with product development and data engineering to align research process with business strategies.

• 2+ years of market research analyst experience.
• Bachelor's degree or equivalent experience.
• Strong understanding of economic principles and their application to market analysis.
• Proficiency in statistical analysis and methodologies to interpret data accurately, including regression analysis, building predictive models using machine learning techniques such as linear regression, decision trees, and clustering algorithms.
• Ability to use Python for data analysis, including libraries such as Pandas, NumPy, SciPy and Plotly.
• Ability to use Power Bi for data analysis, including queries and design presentations.
• Excellent analytical skills to dissect complex data and derive meaningful insights.
• Excellent skills in English reading and writing as well as intermediate level of Spanish for internal communication with the regional teams.

IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.

This position offers a compensation between R$10,000 and R$10,500 / month (gross) plus company benefits.